Networking Pro Tips
By Lara Holliday and Katie Singh
The word ‘networking’ can cause a sense of dread in even the most savvy networkers. Commonly transactional and too often fruitless, networking has earned its bad reputation.
But there is a better way. Part of the reason we built Tide Risers and certainly one of the key reasons it has been such a valuable resource for our members is that we have transformed networking into true relationship-building. While we partially credit our leadership principles and our courses and workshops with our ability to help women build meaningful, lasting relationships that result in job opportunities, business partnerships, mentorships, and friendships, we would like to offer a few pro networking tips that you can apply to any networking situation.
Networking Pro Tips
Be intentional.
Consider who you need to build relationships with and why. Ask yourself what is the best way to connect with who you need to know, and how can you best pitch yourself in a way that helps them understand the value of a relationship with you. Always go into a networking situation knowing what you hope to get out of it. This could be as big as a new job, or as simple but critical as a new friend.
Don’t wait until you need a network.
While there may be times in our lives in which we don’t necessarily need an activated network, there are certainly times when it’s essential. It's tempting to wait until we find ourselves in a transition to start to network, but by then it may be too late, as building a meaningful network takes time. You’ll want to have built the types of relationships that matter well before you find yourself job searching, changing careers, or launching a new venture. Skilled networkers feed the relationships they have and also build new relationships so their networks are strong when they really need them.
Be prepared.
If you know who you’ll be meeting with in advance, make the time to understand the person you are meeting with, and research their organization and work history.
Go in with a clear and specific ask.
Regardless of whether you know who you’ll be meeting or not, always be prepared to make your ask. Your ask may be for an introduction to someone else, a review of your business offerings, or an invitation to an event. Whatever it is, be clear and specific and be sure to make the ask.
Ask what you can do for them.
Meaningful relationships are a two-way road, so start your new relationships off right by not only making your ask, but asking what you can do for them. Think about people in your own network who they might benefit from meeting -- making connections and introductions is generally a very easy way to help!
Follow up, follow up, follow up.
We can’t say this enough. A thank-you goes a very long way, and proving yourself reliable when it comes to following through on your offers to help is essential. You might also consider following your new connection online (e,g. Linkedin, Instagram) as a way to stay engaged and connected.
There is no one right way to network.
The way you network will be informed by the context of your personal and professional environments, and who you are as an authentic, whole person. Play to your own strengths and needs. If you don't have time for 1-1 conversations or aren't energized by that type of networking, share your thoughts online on LinkedIn, Slack communities, or other platforms.
Join a community!
Tide Risers is a diverse community of women building relationships across industry, geography, and life experiences. We offer a unique opportunity to hone your skills, uplevel your life, and accelerate your career path through courses and workshops set within the context of a meaningful community of women dedicated to uplifting one another. Learn more about membership here.